From Family Business to University Athletics Director
Early Beginnings: A Legacy of Strong Women
Dr. Karen Carty’s story is one of inspiration and hard work. She hails from the Big Island, St. Croix, where she learned the value of diligence and efficiency from her family’s businesses. Her grandmother’s unique laundromat and bar combination, along with her mother’s successful photography business, instilled in her a relentless work ethic from a very young age. Carty’s early immersion in the family business set the foundation for her professional ethos, marked by a commitment to excellence and a passion for hard work.
Perfection was the expectation, and it made me a hard worker from early on
Athletic Aspirations: From Player to Director
Academically gifted and athletically inclined, Karen’s journey led her to Norfolk State University, where her talent in tennis and leadership skills flourished. It was during a summer work-study job that Carty’s eyes opened to the possibilities in college athletics beyond coaching. This revelation steered her towards a master’s degree in sports management, which was more than a choice—it was a calling. This marked the beginning of her illustrious career in athletic communications.
Carty’s journey through various roles in different states is a story of adaptability and ambition. Her educational pursuits, culminating in an Ed.D. from Bradley University, prepared her for the groundbreaking role of Athletic Director at the University of the Virgin Islands (UVI). Her career trajectory is a testament to her belief in continuous learning and excellence.
I come from a line of women who were firsts, so it’s natural for me to be a first
Shattering Glass Ceilings: A Beacon for Women in Sports
Navigating through a male-dominated field, Dr. Carty’s experiences as a woman in sports administration were marked by skepticism and the constant need to prove her worth. She combatted these challenges by focusing on her business and continually educating herself on industry trends. Her perseverance culminated in her historic appointment as UVI’s first female Athletic Director, a role she embraces with a vision of inclusivity and empowerment. Her appointment as UVI’s first female Athletic Director is not just a personal achievement but a milestone for women in sports administration. Carty’s success sends a powerful message of possibility and resilience to aspiring women leaders in sports.
Anything they want to do is possible. They can accomplish whatever they set their minds to and work hard at.
Envisioning a Bright Future for UVI Athletics
With her extensive experience in athletic communications and marketing, Dr. Carty is poised to take UVI Athletics to new heights. Her strategies include innovative marketing and enhancing the storytelling around UVI Athletics, aiming to create game environments that are both engaging and inclusive.
Dr. Carty emphasizes the importance of community engagement in building a strong athletic program. Her plans include hosting youth clinics and local sporting events to strengthen community ties. These initiatives aim to create a vibrant, inclusive atmosphere that resonates with the local community and university. From strategic marketing to community engagement, she plans to transform UVI Athletics into a dynamic and inclusive ecosystem. Couple that with her leadership style, rooted in inclusivity and empowerment, she aims to create a legacy transcending sports.
Having a leader who knows how to effectively communicate the UVI Athletics story is crucial.”
Personal Touches: The Woman Behind the Director
Carty’s personality extends beyond her professional achievements. Her passion for shoes, boasting a collection of around 90 pairs, adds a unique flair to her persona. This fun fact, coupled with her professional acumen, paints a picture of a well-rounded, dynamic individual leading UVI Athletics.
A Legacy of Empowerment and Excellence
In Dr. Karen Carty, the world sees a figure of inspiration – a woman who has navigated the complexities of career and personal growth with grace and determination. Her journey from the family businesses in St. Croix to the helm of UVI Athletics is a narrative of empowerment, perseverance, and the relentless pursuit of excellence. As she continues to break barriers and set new standards, Dr. Carty remains a beacon for aspiring female leaders everywhere.
Dr. Karen Carty is the Director of Athletics at the University of the Virgin Islands, born and raised in St. Croix, US Virgin Islands. Dr. Carty holds a Bachelor of Science in Business Marketing; Norfolk State University 2004; Masters of Science in Sports Management; United States Sports Academy 2009; Doctorate of Education in Higher Education Administration; Bradley University 2023
Instagram: @KMCtheMarketer
X (formerly Twitter): @KMCtheMarketer
Website: www.uviathletics.com
Email: karen.carty@uvi.edu
Karen In Charge – Leading Lady Behind the UVI Buccaneers